Though HPCSA has since apologized for its deceptive press release, the damage was already done.
Some of the more gullible South African media outlets like News 24 and You had already run with the story like lap dogs chasing their shadows whilst conventional dietitians were giddily toasting each other with champagne flutes of Diet Coke.
Alas, the party was soon over with plenty of apologies to go around from both HPCSA and "reporters" who were too lazy to read the press release that clearly stated a final decision by the Professional Conduct Committee was going to be rendered in April 2017.
But was the media advisory really a mistake?
|The HPSCA kangaroo court |
declared Noakes guilty
before a decision was rendered
Thanks to the dogged reporting of Marika Sboros on her FoodMed blog, the California based Loquacious Lowcarbivore knew the hearing was on hiatus from halfway around the planet. So how could the HPCSA staff in Pretoria not be privy to this basic fact?
One would have to stretch logic like Silly Putty to argue this was an innocent mishap since the first paragraph of the press release unequivocally declared Noakes guilty of unprofessional conduct.
The credibility of HPCSA was shredded by this shameless attempt to defame Noakes. Even Advocate Joan Adams, the chairwoman of the committee that will decide this case, felt compelled to issue a statement that the press release was "devoid of all truth."
An interesting wrinkle to this media advisory mischief on the part of HPCSA is how hasty it was to issue such a dodgy press release in light of its lackadaisical interest in media relations. As Prof. Noakes' son Travis noted on Twitter:
Amazed @HPCSA_ last tweeted from their account on 21 Dec, last year, but— Travis Noakes (@travisnoakes) October 28, 2016
do false Tim Noakes press release 6 months ahead of schedule!
So why the big hurry to publicize a false verdict on the Noakes case?
And why no attempt to make amends by doing a mea culpa on social media?
The Loquacious Lowcarbivore will put on her tin foil hat and hazard a guess that HPCSA knows if a lie is published and later retracted, many people will never see the retraction and believe the initial report. HPCSA may have plotted to plant the notion of Noakes' guilt in people's minds, knowing that a high percentage will never see the subsequent correction.
Prof. Noakes may believe this as well. "I think one of the keys is how widespread the message went, and we know that in the Transvaal it was the number one trend on Twitter," he was quoted as saying by Eyewitness News. "So that's how many people saw this misinformation, and that obviously alarming for us."
Based on Joan Adams' clear contempt for HPCSA's latest shenanigans, I can only hope this too clever by half strategy will backfire and the PCC will find Noakes not guilty on the council's ridiculous charge.
In the meantime, the Loquacious Lowcaribovre challenges HPCSA to make a public apology to Prof. Tim Noakes on Twitter from whence this fiasco started.
What Tim Noakes is Teaching Doctors and Dietitians About Social Media
Tim Noakes Hearing: Dietitians Vs. #LCHF Doctor in South Africa
Ralph Waldo Noakes:Why Tim Noakes Changing His Mind About Carbohydrates and Fat Was an Act of Courage
Low-carb book recommendations:
Low Carb, High Fat Food Revolution: Advice and Recipes to Improve Your Health and Reduce Your Weight
The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet
What the Fat?: Fat's IN: Sugar's OUT Practical guide and recipes
The Real Meal Revolution: The Radical, Sustainable Approach to Healthy Eating (Age of Legends)
Grain Brain: The Surprising Truth about Wheat, Carbs, and Sugar--Your Brain's Silent Killers
The Obesity Epidemic: What caused it? How can we stop it?
Why We Get Fat: And What to Do About It
The Obesity Code: Unlocking the Secrets of Weight Loss
Keto Clarity: Your Definitive Guide to the Benefits of a Low-Carb, High-Fat Diet
Dr. Bernstein's Diabetes Solution: The Complete Guide to Achieving Normal Blood Sugars
Eat Fat, Get Thin: Why the Fat We Eat Is the Key to Sustained Weight Loss and Vibrant Health
New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great
The Harcombe Diet: Stop Counting Calories & Start Losing Weight